Why social media is an absolute must for your business
Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well. As this has become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach their audiences.
Many believe that social media marketing is just as valuable as televised advertisements without the hefty costs. It’s all about reaching a large number of people in a cost-efficient manner. The following are points of interest which demonstrate why this kind of strategy is important for business practices.
1. Social media posts can be used to drive targeted traffic.
Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.
2. Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
3. Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
4. Cost effective
Think of your social media presence as a nearly rent-free storefront. When used in the right way, social media can be a huge asset and one of your strongest marketing and advertising tools. Want to tell your customers about a new product, service or feature? Social media should be your go to. Posting news on your company to social media platforms is an easy, fast, effective, and low-cost way to spread your message. When you implement and maintain your social media plan in a way that is aligned with your business goals, the real question is: can your company afford to not be using social media?
Having said that and knowing the value of social media, do not forget that Paid Social Ads are the only way to broaden the reach of your audience and get you hot leads. Frankly speaking, paid social ads are the only way to see any ROI from social media. As we know, organic content is not always visible to everybody and for instance organic tweets on average reaches approximately 10% of your followers, it is crucial to invest in paid social. If you think that paid ( sponsored) social ads should be more commercial because you pay for them, you couldn’t be more wrong! When building your paid social strategy you still need to be creative, fun and original!
Summing up, you can spend hundreds of Euros to gain new followers, but only 10% of them will actually see your posts. Effective social media strategy is challenging, but can be done if you take a very strategic approach and target right audience with the right creative. Tapping into rich media and new ads formats can connect you with your prospects and simply get you additional sales you are after. The biggest challenge for marketers is definitely measuring ROI from social media, however now by tracking the cost, ROI for each click and seeing clear link between engagements and transactions in your Facebook Insights and Google Analytics this is not a problem anymore, but a massive opportunity for your business.
If you want to set up a social media presence for your organisation but not sure where to start please contact us today.